»Prinzip: Turbulenz« is a publication, that combines literary, scientific and journalistic articles about chaos, order and the things in between. The challenge is to combine these distinct topics in one publication and to call attention to the role of chaos and order in our everyday life as well as to its aesthetic and philosophic power.

The idea

The visual idea is based on a streaming river. In a flow, you can discover both chaos and order. When it is straight, without any disruption, it’s very ordered. But when it gets interrupted, for example by a stone lying in a river, it becomes chaotic, swirled, twisted, in short: turbulent. In the publication, the streamlines of such a flow are the carrier for the contents. As a flow is not interrupted but continuous, I decided to print the whole publication on one fanfold paper. The final sheet is 47 cm high and 8.70 meters wide. This unusual format as well as the striking streamline visuals also help to excite the viewer’s curiosity.

The realization

First of all, 42 »stones«, represented by white circles, were randomly arranged on the layout area. The visualization of the streamlines was accomplished by programming a custom fluid simulation in the programming language Processing. The simulated fluid floats around the »disrupters« and migrates to turbulent behavior.The gradually changing closeness of the stones leads to a gradient from a very turbulent area to a very ordered section. The subject-matter and the typography both follow this progression. From free, high-contrast typography and the subject chaos, to more and more clean and structured type and articles about order.

This is my answer to a brief from the 2011 D&AD Student Awards. Awarded with a D&AD Yellow Pencil.

Creative Challenge

With the advent of the multimedia tablet, such as the iPad, an opportunity for TASCHEN has arisen to produce digital publications for these devices.
Using the 30th Anniversary edition of the magazine as your template, create a digital format of the publication that makes full use of a tablets capabilities, that will appeal to current and new audiences.

Target Audience

The target audience is very broad, considering the diversity of the titles published by TASCHEN. They are primarily interested in reaching the section that has the power to purchase tablet devices. They tend to be aged between 35 to 60 or 65. These are also people that appreciate art, architecture, design and history and, in the case of TASCHEN, very illustrated or substantial coffee table books. In essence, they appreciate print but are also interested in cutting edge technology. As a group they enjoy the latest advancements and the finer things in life.

What TASCHEN is

TASCHEN is a book publisher. TASCHEN produces books for people who admire them. The readers appreciate art, architecture, design, beautiful illustrations and an eclectic assortment of informative works.
Visual material is essential to TASCHEN books. They are designed and produced in high quality. However, most of them are affordable. But there are also very exclusive, tailor made limited editions.
At this time, TASCHEN is about books. The digital media TASCHEN employs, should always tempt people to the book as a real life object.

What the digital magazine
should provide

When you like books, you often enter a bookshop and look around with no particular aim in mind. You browse through some books, discover things you‘re interested in, things that are exciting or inspiring.
The TASCHEN digital magazine transports this experience to the medium of electronic tablet devices. It enables you to dive into visual worlds and shows you the diversity of TASCHEN books. You should enjoy it, like a sweetshop of images, where you pick out whatever you like.

What it should not provide

It is not a sales tool.
There are many possibilities to buy books via the internet, like the TASCHEN online store and many other online book stores. There‘s no need for another digital bookshop.
It is not a multimedia entertainment platform. Neither a video game, nor a communication tool.
Tablet devices are capable of many things. From connecting to the internet and social media services to complex 3D graphics. There are many applications supporting these activities.
To stand out from the crowd, the TASCHEN digital magazine should concentrate on what matters most to the TASCHEN customers: A rich visual experience supported by interesting and informative text.

The basic structure

Basically, the TASCHEN digital magazine consists of three layers.
On the first layer, you see only the book covers on a white background. On the second layer you find all the pictures, without any text. All the text is on the third layer, without any images.
Starting with the covers layer, you can switch to the images layer below, from here to the third and final text layer. The next switch returns you to the uppermost cover layer. When you switch from one layer to another, the content displays the topic you have last visited.
You can move the layers by dragging and flicking with a finger. Your movements across one layer control all layers.

The basic controls

There are some basic navigation controls working on any of the three layers: To move the layers, drag and flick with a finger. To switch from one layer to the next, simply tap with your finger anywhere on the screen. If you want to see something in greater detail or to get a better overview, pinch or spread with two fingers to zoom in or out.

There are more presentation boards explaining the idea and functionalities in greater detail. If you want to know more about this project, get in touch!

Corporate Design for the Public Textile and Industry Museum in Augsburg, Germany.

»tim«

»Staatliches Textil- und Industriemusem Augsburg« (»tim«) is a museum where visitors can literally experience history. Located in a historical textile factory building, the contemporary designed exhibition gives a deep insight in the life of textile workers in the industrial era. Visitors can watch running historical and modern weaving looms, experience how cloth is made, touch the materials and machines and view fashion and textile products from the past 100 years and from today.

The brand design

My design concept illustrates the aesthetic and sensory experience visitors can get, while it still keeps the industrial and technical context in mind. The museum offers living industrial history to touch. It connects the people with their local textile history and gives a chance to collaborate.

»Fresh!« is a digital interface concept for the fridge of tomorrow. It allows you to keep track of all products in your fridge and their expiry dates. Each product is represented by a coloured bar that appears when the products barcode is scanned or its RFID was recognized. Color and length of the bar show if a product is expired, if it should be consumed soon or is still good for a longer period.

I have built a working flash prototype of this interface, which allows automatic product detection by scanning the barcode.

This is a series of corporate image posters for the five different divisions of the aerospace and defence corporation EADS.
Below you can see some concept sketches and a mood board that have emerged on the way.

Brand Design for »Hochschulzentrum Vöhlinschloss«, an education and conference center run by three bavarian universities. The arches visualise the central purpose of the establishment, to establish ties. At the same time they represent the three co-operation partners and reflect a prominent architectural part of the building.

This is a collaborative freelance project that I accomplished together with Joscha Radaj.

A short travel guide to tunesia, which illustrates the most important information for travelers as infographics.